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The Right Bed

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The right bed is not only difficult to find but it’s difficult to make! Dozy is committed to helping Toronto sleep better. By fine-tuning three mattresses which fit not only different types of sleepers but three different types of budgets. Toronto now has a truly friendly and affordable place to buy a mattress from. Dozy is not some type of online mattress retailer peddling one mattress, we, of course, have the option for people to buy online but hey, that’s not the point. The point is no one likes wasting time and furthermore no one likes to lose sleep PERIOD. which brings us to our first point.

When a company says “lowest return rate” there is something that should be known. Mattress return rates and exchanges are the highest they’ve ever been, and not for the reason one would expect. One of the largest reasons for this is because new online-only retailers who ship beds from far away places in little cardboard boxes don’t have showrooms. Oddly enough you might think that more and more people are having trouble finding the right bed. More sleepless weeks doing “in-home-trials,” more shipments and returns, and even more coffee throughout the day. But there is a simple answer; every single person has a preference when it comes to their mattress. You can tell if a mattress is right for you the second you lay down on it and vice versa.

You should always test a mattress before you buy it just to make sure you aren’t.. completely wasting your time. Dozy has a convenient showroom located right in the heart of downtown Toronto, all three of our mattresses are readily available to try before you buy, and we don’t have any pushy salesmen trying to lock you in. Have a nap, go home; bring your partner back and then maybe just buy it online. Delivery is always free and you can be very comfortable knowing that Dozy is the highest rated mattress brand in Southern Ontario based on Google reviews and we will work very hard to make sure you are comfortable – before and after the purchase. Buy your mattress with confidence and know that we got your back!

 

How to Choose the Proper Mattress For You

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Everyone rolls around at night when laying on a mattress you are putting pressure on your body. When you lay in the same position for a while your body will roll you over to keep your blood circulating properly. So even though you think you’re just a side sleeper, stomach sleeper, or back sleeper, while you may not be all three, you are definitely two of those. Due to the fact that there are no real facts when it comes to the topic of comfort because of how subjective it is, we are going to look at what could work the best for you, based on your sleeping position. We will also note which mattress type can work the best for you as well and why.

Side Sleepers – Side sleepers sleep on the smallest point of contact of any side of your body. It is important to not go with a mattress that is too firm to ensure there is not too much pressure on your shoulder and hip. If you have too much firmness it will cause your shoulder to feel stiff when you wake up, and also as the pressure builds on your shoulder and hip your body will roll over more often; this will cause you not achieve as deep of a sleep, and cause you to have that tired and groggy feeling when you wake up. The firmness we recommend is soft – medium firm. The type of mattress we recommend is a hybrid mattress or foam based mattress, the foam will really relieve the pressure, and if you decide to go with a hybrid, the coils can give you the extra support and durability you may need.

Stomach Sleepers – Stomach sleepers are at the greatest disadvantage, chances are your partner is going to hate the mattress you so need. The hips are the heaviest part of the body if you sleep on your side or back mainly there is the natural contour of your butt and loin area. If you sleep on your stomach this is a flat area (or supposed to be). basically, this area needs extra support to keep your hips propped up. If you don’t give this area the extra support it needs it will sink into the mattress and bow your lower back. This will actually cause your spine to kink. Of course, as we said, in the beginning, most people sleep on more than one side of their body. Don’t be scared to get something with either a firm pillow-top or a well-padded tight top. The firmness we recommend is medium firm- firm to give the extra support. The type of mattress we recommend is a continuous coil mattress, pillow top mattress, tight top mattress, or a hybrid mattress. We recommend staying away from the foam based mattresses.

Back Sleepers – Back sleepers have it the best. We could really end it there. If you sleep on your back experts say you leave your body in a perfect un-contorted and neutral position. This position granted you have a good mattress, will have the mattress doing all the work, optimally supporting the lower back and keeping the neck unstrained. you can really get away with many different firmnesses, but sleeping on your back works best when you have something that will let your butt sink in a little more but also give you lower back the support it needs, and support for the lower back is crucial. This is why if you do sleep on your back we would have you steer clear from cheaper continuous coil mattresses which the other types of sleepers can get away with. The #1 mattress recommendation we have is a Hybrid mattress with a pocket coil base, our second recommendation would be a foam based mattress. You once again can have the mattress come in any firmness, just make sure there is a good sub-support which you can feel working to support your lower back; on a side note, make sure that there is enough give to let your butt sink in.

A BIG THING TO NOTE: Due to the fact that when we say “back sleeper, stomach sleeper, side sleeper” we do mean that this is the position you find you most often choose to fall asleep in. As your body rolls around it typically is just doing so to allow the blood to flow back to the prefered side so you can roll back. Having said this that means 99% of people are truly a 2 sided sleeper, with 99% of that 99% rolling onto their side, keep this in mind that when you buy a bed, you are more than likely to be a “side & back” or “side & stomach” and to account for the softness required. Once again and for example if you find yourself falling asleep on your stomach because that is most comfortable, choose with a leniency to stomach sleeping more because your body will be spending most of its dreaming life there. This is also why roughly 70% of mattresses sold in North America are medium firm to accommodate 2 sleep styles and ideal support.

The Balance of Comfort & Support

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The perfect balance between comfort and support is a very personal but an easy thing to achieve. Many mattress companies in the digital era claim they have “engineered” the “perfect” mattress for everyone. This is simply not the case nor could it be. Everyone is different physically, not only that but people find different things to be comfortable, and in the mattress industry, there is lots of grey area between what is recommended and what is actually preferred by the individual. So what is actually recommended, today we will look at advice for each type of sleeper, and we will look at two guiding rules that Dozy sleep specialists employ when helping you find a mattress.

Our 1st guiding rule: Your body will roll you over around 40 times per night. This means that no one sleeps on just one side of their body and you need to accommodate for this.

Our 2nd guiding rule: We never recommend anything too soft, of course we sell medium firm mattresses, but we are a manufacturer, we can make; firm, soft, custom, medium, different sizes, different shapes, anything. A mattress which is too soft and lacks support all together should never be purchased unless a doctor recommends.

Advice we can give: on a foot note to not contradict ourselves, when we list these statements we are assuming that the majority of people like to fall asleep a certain way, only once you’re asleep do you toss and turn.

Side SleepersSide sleepers sleep with the most narrow point of contact touching the mattress. Considering this a side sleeper will need more pressure relief from their mattress and benefit most from a pillow top, or something with a softer surface. Try to look for a mattress with a nice layer of memory foam (gel-infused or not) and you should have the comfort and pressure relief; your shoulder and hip will appreciate this in the long-term.

Back SleepersBack sleepers are lucky, they can fall asleep anywhere, they can get away with a soft mattress like side sleepers. A quick thing when sleeping on your back or stomach is you do need a strong core, whether foam or coils; to support your hips throughout the night. your back is curved unlike the front of your body, which is why having a good mix between a soft top and a firm support material beneath will allow contour and support of the lower back. When thinking about what surfaces support your back in day to day life think about an office chair or the seat in any modern car; they all care a lot about lumbar support. and your mattress should too.

Stomach SleepersOur message to stomach sleepers, which you probably already know this, and if not you will hear it here first; the firmer the better. the front of your body is relatively flat, there is no back arch, maybe a gut if you frequent the sofa, and no buttocks. There is one little trick to this, Your body has irregular weight throughout; your hips and shoulders weigh more than your legs and abdominal area. So if you get a soft mattress what will happen is your hips will sink in to the mattress and cause the small of your back to kink. You need a mattress that will be able to keep your hips propped up and the same for your shoulders of course.

Why Dozy Beats Up the Competition

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Dozy Beats up the competition in a few different ways, many ways actually. We will tell you first hand right here, how we are beating the competition and giving our customers and potentially you, the best prices and service, all while remaining high quality. Right now we are gonna look at the top 3 ways we are giving our customers the best sleep experience from start to finish.

Honesty

Honesty is the best policy, we have all heard it but some times businesses forget about what it means to be honest. No tricks, no slick gimmicks, no what ever and what have you. In the mattress industry there are so many things companies do to confuse the average mattress buyer. They call things by different names to sound innovative, or put on a huge sale to make it seem like you’re getting a great deal and the list goes on!

Service

We believe sleep is an experience, hey, it’s almost a life style. We don’t want anyone to have a bad experience with us and maybe have a bad dream about it. We want every mattress that goes out to be attached with a great experience from store, to delivery, and finally the product in your home. I am sure since you got this far maybe you guessed we have a pretty good product, but just read the reviews! We offer our customers exceptional services, you can come to our store and meet with excellent and knowledgeable representatives, and have instant communication with our delivery drivers as to when they are going to arrive. Sometimes you just can’t beat em’.

Pricing

We don’t like to talk about pricing. In the mattress world when companies talk about pricing it’s usually associated with a bad mattress or a gimmick. However when you only have three mattresses on sale you have a tremendous increase in purchasing power. Instead of selling thirty different beds we sell only three, this way we are able to keep things simple when we order and get the best price on all our products! When we say we have the best price on a Queen size mattress we really do mean it.

There you have it, 3 ways we beat up our competition and bring our customers exactly what they want every time!

Mattress Jargon

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jar·gon1
ˈjärɡən/
noun
  1. special words or expressions that are used by a particular profession or group and are difficult for others to understand.
    “legal jargon”
    • a form of language regarded as barbarous, debased, or hybrid.

    *copied from google*

Many people don’t understand just how prevalent jargon is in the world today. Jargon effects us every day of our lives, so much so that to understand finance we hire accountants, to defend ourselves legally we hire lawyers, to buy cars we leverage sales associates (and we know how that can end up). Don’t over complicate sleep, it’s easier than you think. If a company has a new proprietary foam that’s exclusive to them, chances are the only reason it’s exclusive is that of the colour. Our #1 take away from this article if we haven’t lost you yet, try new brands… But don’t buy a mattress with mystery ingredients you haven’t heard of before.

5 Simple Ways to be Healthier

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This list may seem a lot more simple than you initially thought, and may seem like we got our talking points from an elementary school health teacher. None the less to treat our bodies like the temple it is and keep it clean, you only need a crash course to get all the information. Let’s jump right into five simple ways to be healthier.

Go For a Walk

Getting outside and going for a walk can boost energy, and with tons of feel-good negative energy ions, it may even increase oxygen flow to the brain.

Silence your Phone While Sleeping

Set an automatic message to tell your bothersome loved ones that yes, sleep is more important than you! Or just turn your phone off that will work as well. Even if you set it on a low vibrate and you don’t wake up it still interrupts your sleep, causing you to lose out on a more meaningful sleep and valuable recovery time.

Wash The Linens

Mites love to hang out in your bed, wash them out by cleaning your linens in hot water once a week. You can take this one step further by adding a mattress protector or a duvet cover to the mix, designed perfectly to keep out dust and allergens from your mattress.

Drink Water

Your body needs water to function properly. many people quench thirst with a coffee, soft drink, or juice. However it is still very important to just drink straight water; if you don’t like the plain taste you can add fresh fruit, or a cucumber to add some natural healthy flavours.

Sleep

You guessed it. Get your eight hours if you can, I know we are not all lucky enough to get our eight hours but it is very important. Your body needs time to recover and relax and that is where sleep comes in to play. You’ve been awake for sixteen hours, your body and brain needs this time to heal and recover from a hard days work. If you can’t get a good sleep, maybe change your mattress!

 

The “Free Returns” Trick

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I think its safe to say that 99% of people have been sleeping on a mattress pretty much every day of their whole life in North America. Why is it now that many big online mattress retailers are assuming that you don’t know what you like in a mattress. They make the average consumer feel like they have not yet built up a preference to what they like in a mattress. The genius behind this has created a system where you can buy a mattress online from your old bed (which you probably hate that’s why you’re getting a new one) and all of a sudden a neat box appears on your front step. Web retailers understand that unsatisfied customers return things 22% less than someone who purchased the good through a face to face interaction. Is this because most people simply don’t want to return the items they purchase because it is too difficult. You can’t just walk into a store to get your money, there are a few extra steps. Now take a moment to think about the difficulty in returning a mattress, that comes in a box!

To keep this post relatively short, many people are able to walk into a store and select a mattress they know will be good for them. I for one am not willing to gamble on the comfort of a new mattress and lose sleep over it. I know my preference, and I know that I may not like my old mattress, but it hasn’t changed what I love sleeping on, and what the majority of people also like to sleep on. Don’t fall for a trick for a company to get their products in your house knowing full well you will have to much trouble trying to return it.

4 Reasons Why You Should Avoid Conventional Retailers

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Buying a mattress can be confusing, time consuming and costly especially if you choose the wrong one. The only plus we give to a conventional retail mattress outfit, is the fact they encourage people to try them before they buy. Let’s get into it and see four different reasons why conventional retailers just suck!

#1 – Dis-Honest Pricing

Have you ever seen a mattress sale claim up to 70% off maybe even 80%? Well believe me they are out there, and it really is a lie. Mattress tech doesn’t change, they don’t expire like milk or eggs, they don’t go out of style. Big retailers know its hard to get people excited, so they mark the beds up drastically high, and then drop the prices roughly, once every two weeks for a big sale. Unfortunately when you get there you will realize it is actually quite a challenge to buy the bed that’s on sale because no one will want to sell it (less commission).

#2 – Never Selling the Sale

Most sales people when you walk into a store, realize you are there because you saw some kind of promotion on T.V. or your radio, maybe even a sign. The last thing the sales people want to do is actually sell you the bed you came to look at. They will fight tooth and nail to up-sell you, sometimes they would rather loose the sale than actually write up a reasonably priced mattress. And usually the mattress that actually is on sale isn’t even that great of a price.

#3 – BS Baffles Brains

Mattress technology hasn’t changed in a long long time, and until we are floating in a chamber of goo, like something you see in Starwars, we probably won’t see anything change. Without fail big companies everywhere try their best to come out with new and improved or refined products, however most are just sad gimmicks. Take the “coil in coil” which came out in the early 2000’s. The big manufacturers decided to put a pocket coil inside another bigger pocket coil, they charged over the thousands for this type of mattress. If you can just imagine that for a moment you could probably come to your own realization of how pointless that really was. Our recommendation; stick to the basics and try not to pay attention to things you have never heard of before!

#4 – More Options Than Cars

There are a lot of options when it comes to mattress buying. What you will notice is they all start to feel the same. There actually is a big stand alone reason to this and is somewhat how The Dozy Team realized we could capitalize. When you walk into a retail store you see about 30 different mattress and numerous different brands. Each brand of mattress will only have a limited floor space, roughly 3-5 beds. All of these companies want their mattresses to sell of course, so on the sales floor you normally only find medium firm mattresses, the customer preferred favorite. Yes there are people who like their bed to be really soft and some people like it really firm, but the majority oddly enough find comfort somewhere in the middle. We noticed this and that is where we get our three bed set up from, because now we don’t need to use space to put the other 27 different models, and we sell mattresses that the majority of people really do love sleeping on.

Western Society is Suffering From Sleep Deprivation

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Michael Rosbash a Nobel Prize winner, studying Circadian rhythms (whatever that is, probably something to do with sleep) states that western civilization is “chronically” sleep deprived. Michael, not only a prize winner but also a revered neuroscientist believes that sleep patterns have been skipped over in recent years as a public health problem. Staying up late and missing sleep for a night on the town, to finish a work project, or even to stay up late and binge watch a season of your favorite T.V. show will only result in fatigue the next day. It’s when you do this night after night then it can become a problem. We have broken down for you 7 signs that might mean you’re sleep deprived.

1 – You’re More Impulsive

Trying to make a decision as simple as saying no to a candy bar at the convenience store, or agreeing to work the late shift next week can become troubling. When you’re tired, your subconscious mind wants to sleep, when a problem arises your conscious mind is being told to make it go away. The candy bar can look very tasty if you’re hungry (mind you you become more hungry to keep your sleep deprived body running), or you can make your co-worker disappear faster just by saying yes.

2 – Your Motor Skills Are Off

Do you think about all the muscles it takes to lift your leg up, or put the key in lock and turn it? No, you  just do it and it kind of happens like magic. Tripping over a step or dropping your keys can make you a klutz but do it a few times in a day, that might make you sleep deprived. Doctors say the way your body balances and the muscles it takes to make movements is done subconsciously, when your brain is focused on when you’re gonna lay down on your comfy Dozy mattress rather than walk up a flight of stairs, well you might find yourself sleep deprived.

3 – Your Emotions Are All Over The Place

When you’re sleep deprived you can be increasingly reactive to emotional stimuli. During a break-up you may become more vulnerable, watching a sad movie might just jerk some tears. Even things that may make you you laugh a little bit, could cause you to laugh hysterically. Overall you will be have lesser control over your emotions while your brain tries to figure out why you made yourself stay up to watch that last episode of House of Cards. And when you wake up in the morning much like a night out, you will wonder why you sent that edgy text to your ex.

4 – You Get Sick Often

Of course, how could we forget. Sleep deprivation will run your body down, of course opening the door for illness and sickness. Need we say more?

5 – They Don’t Call it Beauty Sleep for Nothing

Just like #4 not only will your body be run down on the inside, but it will show on the outside. You may be susceptible to a breakout due to the hormone estrogen which balances itself while sleeping. There actually is a reason the call it beauty sleep.

6 – Amnesia?

When asked to remember something or trying to remember something, your accessing your subconscious mind. When you are tired and sleep deprived, your brain does have better things to do. Rather than trying to remember what the differential ratio for conversions v.s. clicks was last quarter your mind is stuck, wondering why you do this to yourself.

7 – You Think You’ve Fallen Asleep at The Wheel!

Ever driven to work in the morning and have a bad case of heavy eyelids? That’s your brain telling you A I want to go to bed and B stop what ever your doing I want to go back to bed. When deprived of sleep even driving a car may become dangerous. if you have to pinch yourself or shake your head to keep yourself from closing your eyes, that is a big sign you should take your sleep a bit more seriously.

After all of this there are a couple ways to either get a better sleep with the allotted time you have given yourself or just to make sleeping more attractive than watching that last episode on Netflix. You can start by, going to sleep on time, yes that’s a big one. A quick note to make sleep more effective if you absolutely cant get to bed on time, is to stop looking at a screen as far in advance as possible, the blue light from your phone tricks your brain into thinking its not time for bed, keeping you from REM sleep for even longer. Making sleep more attractive than Netflix is a tough one, but if you’re in Toronto you could get a new Dozy mattress. Just like everything that’s new you have about 2 weeks after the purchase where you’re totally involved in the culture, getting to bed on time, waking up on time etc. Then it’s like a new years resolution, you will probably forget and go back to the old habits. But hey, for 2 weeks your body will not be deprived of sleep, and for 10 years you will have an awesome Toronto made mattress, that you will have saved money on!

4 Reasons to choose Dozy

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In a world where mattress review websites are owned by other mattress companies, and where the majority of mattress brands we see today all claim THEIR foam mattress is the best; We have made it easy to understand why we are your best choice.

Locally manufactured in Toronto

Dozy mattresses are manufactured locally in Toronto reducing long haul shipping costs and reducing our ecological foot print.

We Have an Option For Everyone

We understand that everyone has different needs, the two biggest needs when it comes to a mattress are physical and financial needs. Our line of mattresses will not only provide a mattress that fits your budget and saves you money, but also provide you with a comfort that is preferred by you and not the brand selling them.

We have a showroom in Toronto

Many modern mattress companies are forcing you to buy their mattress exclusively online, and if you don’t like it they throw it in a landfill. We have a showroom conveniently in the heart of downtown Toronto for anyone to come try our mattresses before purchase. If that doesn’t suit your fancy, you can still always purchase online.

We Don’t Compress our Mattresses

Compressing your mattress is a terrible idea. If you have ever had an issue with a sagging mattress you will know body weight alone, repeatedly laying down on a mattress will leave a mark. What’s the difference if your mattress comes wrapped up in a small cardboard box and has been sitting in a warehouse for 2-4 weeks, and how much life of the mattress do you really end up losing?