The Down Alternative Pillow
A soft, plush pillow filled with Hollofil fibre in a 100% cotton shell, at our lowest price. Great for stomach sleepers on a budget, guest rooms and the front pair of pillows on a four-pillow bed.
- Stomach sleepers
- Guest rooms and shams
Certified: STANDARD 100 by OEKO-TEX®.
Questions? Call (416) 840 0224 and talk to a real person.
Try every pillow at 290 Queen St W.
Buying a mattress too? Pillows, duvets and sheets are 20% off when you buy them with a mattress. Applied automatically in your cart.
Shop mattressesWhy buy your pillow from Dozy
Certified fills
Downmark® certified down and feather. Every Dozy pillow is certified to STANDARD 100 by OEKO-TEX®.
Honest prices, every day
No fake sales and no inflated prices. Just 20% off bedding when you buy a mattress.
Try them on Queen West
Every pillow we sell is in our store at 290 Queen St W. Mon to Fri 11am to 7pm, Sat 12pm to 6pm.
Get directions →Talk to a real person
Not sure which pillow fits how you sleep? Call (416) 840 0224 and we'll help you pick.
Why it works
What makes the Down Alternative Pillow different
Soft and plush
Hollofil fibre makes a soft, low pillow that keeps a stomach sleeper's neck straight.
Made for shams and guest rooms
Many high-end beds have four pillows: two good ones to sleep on and two in front. This is the one we suggest for the front pair.
Machine washable
Toss it in the washer and dryer. No professional cleaning needed.
No animal fill
Hollofil fibre in a 100% cotton shell, for anyone who prefers a pillow without down or feathers.
What's inside
Inside the Down Alternative Pillow
Every spec in one place.
| Fill | Hollofil fibre (no down or feathers) |
|---|---|
| Shell | 100% cotton |
| Feel | Soft and plush (3/10 firmness) |
| Size | Standard Queen, 20 x 30 in |
| Certifications | Certified to STANDARD 100 by OEKO-TEX® |
| Care | Machine wash cold, tumble dry low |
Neck and spine
Is this the right height for you?
Your pillow's job is to keep your head in line with your spine. Stomach sleepers need the least pillow, a soft one that lets them lie almost flat. Back sleepers need a medium amount and side sleepers the most.
Too low
Your head drops
A pillow that's too soft or too thin for how you sleep lets your head sink below your shoulders. It's common for side sleepers on a flat pillow.
Just right
Head, neck and spine in a line
The pillow fills the space between your head and the mattress, so your neck rests straight. That is the goal for every sleeper.
Too high
Your head tilts up
Too much fill pushes your head up and bends your neck. It's worst for stomach sleepers: a firm, full pillow arches your back and puts pressure on your lower back.
Your mattress matters too
A softer mattress lets your shoulder sink in, so you need a little less pillow. On a firmer mattress you need a little more. Bring your questions to the store and we'll help you match a pillow to your mattress.
Compare
The Down Alternative Pillow vs our other pillows
Tap a column heading to sort.
| Pillow | |||
|---|---|---|---|
| The Down Alternative Pillow | 3/10 | 6/10 | $25Queen only |
| The Feather Pillow Regular | 4/10 | 7/10 | $59King $89 |
| The Feather Pillow Firm | 6/10 | 7/10 | $79King $109 |
| The Adjustable Gel Pillow | 7/10 | 5/10 | $85Queen only |
| The Down & Feather Pillow Regular | 4/10 | 8/10 | $149King $219 |
| The Down & Feather Pillow Firm | 7/10 | 8/10 | $199King $279 |
| The Down Pillow | 2/10 | 9/10 | $250King $300 |
Firmness and breathability are Dozy's own 1 to 10 scores, compared across our pillows. The Adjustable Gel Pillow is scored as it arrives; take fill out to make it softer. Pillows sold in Regular and Firm get a row each.
Is it right for you?
Who the Down Alternative Pillow suits, and who it doesn't
A great fit if you
- Sleep on your stomach and want a soft pillow on a budget
- Are dressing a guest room or adding shams
- Want a pillow you can put in the washing machine
- Prefer a pillow with no down or feathers
Look at another pillow if you
- Sleep on your side and need more support See The Adjustable Gel Pillow
- Want the softest, most breathable pillow we make See The Down Pillow
- Want natural fill at a low price See The Feather Pillow
Quality and care
What the labels mean, and how to care for it
Certified
Downmark® and OEKO-TEX®
Our down and feather pillows are Downmark® certified by the Down Association of Canada: the fill is lab tested to match its label. Every Dozy pillow is also certified to STANDARD 100 by OEKO-TEX®, tested for harmful substances.
Care
Caring for the Down Alternative Pillow
Machine wash it in cold water with a mild detergent, then tumble dry on low until it's completely dry.
Keep every pillow in a pillowcase. It's the easiest way to keep your pillow fresh for longer.
Pillowcases
Dress your pillow
Our pillowcases come as a pair, in cotton sateen, cotton percale or flax linen.
Cotton sateen pillowcases300 thread count, long-staple Egyptian cotton. Silky smooth with a soft sheen.From $35 · Shop sateen pillowcases
Cotton percale pillowcasesCrisp, matte cotton percale in white.From $29 · Shop percale pillowcases
Flax linen pillowcases100% European flax from France. The most breathable, and never needs ironing.From $99 · Shop linen pillowcases
Try it first
Try the Down Alternative Pillow on Queen West
Come try our pillows side by side, on our mattresses. We'll tell you straight which one fits how you sleep, even if it's the cheaper one.
Down Alternative Pillow questions, answered
What is Hollofil?
Hollofil is a hollow polyester fibre made for pillows and quilts. The hollow fibres trap air, which keeps the pillow light and springy. It's the same fibre we quilt into most of our mattresses.
Is The Down Alternative Pillow good for stomach sleepers?
Yes. It's soft and plush, so it squashes low and lets you lie almost flat. It can also tuck under one side of your head and shoulder, which takes pressure off your neck so you don't have to turn your head all the way. It's our budget pick for stomach sleepers.
Why is it good for shams?
Many high-end beds have four pillows: two good pillows to sleep on and two in front for looks. The front pair rarely gets slept on, so a soft, low-cost pillow like this one fills the shams nicely.
Can I wash The Down Alternative Pillow?
Yes. Machine wash it in cold water with a mild detergent, then tumble dry on low until it's completely dry.
Which pillow is best for how I sleep?
Stomach sleepers need a soft, thin pillow that lets them lie almost flat. With your head turned to one side, a soft pillow can tuck under that side of your head and shoulder, taking pressure off your neck so you don't have to turn your head all the way. Too firm or too full and your back arches, which strains your lower back. Try The Down Pillow, or The Down & Feather Pillow or The Feather Pillow in Regular. Back sleepers need a medium pillow. Side sleepers need the most fill to bridge the gap between ear and mattress: The Adjustable Gel Pillow or a Firm Down & Feather Pillow. Not sure? Take the pillow quiz on our pillows page.
What's the difference between Regular and Firm?
Firm has more fill. It's the same pillow, just fuller, so it sits higher and holds your head up more. Regular suits stomach and back sleepers. Firm suits side sleepers.
Does loft mean how high a pillow is?
No. Loft, or fill power, describes the quality of down: how much space one ounce of it fills. Higher fill power means bigger, lighter, more breathable clusters. How high or firm a pillow is comes from how much fill is inside.
Can I try your pillows before I buy?
Yes. Every pillow we sell is in our store at 290 Queen St W, Toronto, on our mattresses. Lie down in your usual sleep position and we'll help you check that your head and neck line up.
Do you put pillows on sale?
No. Our prices stay the same every day. The one deal we offer: 20% off pillows, duvets and sheets when you buy them with a mattress, applied automatically in your cart.