Pillows
Hotel-feel down and feather, a traditional feather pillow, and our best seller: the Adjustable Gel. Try them all on Queen West.
Our picks
Adjustable support
Shredded gel memory foam in a washable zip cover. It arrives on the firm side. Unzip it and take some fill out for a softer, lower pillow, or add more for extra height. Need more fill? We give it to you for free at our store.
Best for: Side sleepers, Back sleepers, Combination sleepers
From$85
Shop nowClassic hotel feel
The classic hotel pillow. A feather core gives it support, and an outer chamber of 550 fill power white duck down keeps it soft on top. Regular is soft enough for stomach sleepers. Firm has more fill, so it holds a side sleeper's head level.
Comes in:Regular 4/10 · Firm 7/10
Best for: Stomach sleepers (Regular), Back sleepers (Regular), Side sleepers (Firm)
Sizes: Queen, King
From$149Queen $149
Shop nowThe full lineup
Luxury hotel feel, our softest
Our softest, most breathable pillow. Your head sinks right in, exactly what stomach sleepers want.
Traditional pillow feel
A traditional feather pillow in a 100% cotton shell. Regular is soft enough for stomach and back sleepers. Firm has more fill for side sleepers. Natural fill at a great price.
Comes in:Regular 4/10 · Firm 6/10
Best for: Stomach sleepers (Regular), Back sleepers (Regular), Side sleepers (Firm)
Sizes: Queen, King
From$59Queen $59
Shop nowSoft and plush
Soft, plush Hollofil fibre in a 100% cotton shell, and machine washable. A great stomach sleeper pillow, a smart pick for guest rooms, and the one we suggest for decorative shams.
Compare
Tap a column heading to sort.
| Pillow | |||
|---|---|---|---|
| The Down Alternative Pillow | 3/10 | 6/10 | $25One size |
| The Feather Pillow Regular | 4/10 | 7/10 | $59King $89 |
| The Feather Pillow Firm | 6/10 | 7/10 | $79King $109 |
| The Adjustable Gel Pillow | 7/10 | 5/10 | $85One size |
| The Down & Feather Pillow Regular | 4/10 | 8/10 | $149King $219 |
| The Down & Feather Pillow Firm | 7/10 | 8/10 | $199King $279 |
| The Down Pillow | 2/10 | 9/10 | $250King $300 |
Firmness and breathability are Dozy's own 1 to 10 scores, compared across our pillows. The Adjustable Gel Pillow is scored as it arrives; take fill out to make it softer. Pillows sold in Regular and Firm get a row each.
Pillow quiz
Four quick questions. Up to three matches, ranked.
Start with how you sleep. Your matches will show up here.
Pillow guide
The right pillow fills the space between your head and the mattress, so your neck lines up with your spine. How much space there is depends on how you sleep.
Stomach sleepers
A soft, thin pillow keeps you almost flat and tucks under one side of your head, easing your neck. Too firm or too full arches your back and strains it. On a budget, try The Down Alternative Pillow.
Back sleepers
Your head sits a little above the mattress. A medium pillow supports the curve of your neck without pushing your chin toward your chest.
Side sleepers
There's a big space between your ear and the mattress, about the width of your shoulder. A pillow with more fill keeps your head level, so your neck isn't bent down or pushed up.
Combination sleepers
If you roll from side to back to stomach, one fixed height won't suit every position. Set the Adjustable Gel Pillow somewhere in the middle and fine-tune it over a few nights.
Hot sleepers
Down and feathers let heat and moisture escape. The Down Pillow is the most breathable pillow we sell, and The Down & Feather Pillow is close behind.
Neck and spine
Your pillow's job is to keep your head in line with your spine. If your head falls too low or is raised too high, your neck and spine are out of alignment, which can leave you waking up stiff.
Too low
A pillow that's too soft or too thin for how you sleep lets your head sink below your shoulders. It's common for side sleepers on a flat pillow.
Just right
The pillow fills the space between your head and the mattress, so your neck rests straight. That is the goal for every sleeper.
Too high
Too much fill pushes your head up and bends your neck. It's worst for stomach sleepers: a firm, full pillow arches your back and puts pressure on your lower back.
A softer mattress lets your shoulder sink in, so you need a little less pillow. On a firmer mattress you need a little more. That's a big reason the Adjustable Gel Pillow is our best seller: you can tune it to your bed. Bring your questions to the store and we'll help you match a pillow to your mattress.
How to buy a pillow
Pillows are personal, but the rules are simple. Here is what we walk people through at the store.
Step 1
Stomach sleepers need the softest, flattest pillow: a firm one arches the back and strains the lower back. Back sleepers need medium. Side sleepers need the most fill. If you move around, an adjustable pillow covers all three.
Step 2
Lie in your usual position. Your head should sit level with your spine, not dropped down or tilted up. If it drops, you need more pillow. If it tilts up, you need less.
Step 3
Down is soft and sinks in: the luxury hotel feel. Down and feather is the classic pillow feel, soft on top with support underneath. Feather is traditional, with more body. Shredded gel foam is supportive and adjustable.
Step 4
Natural down and feathers breathe best. Fibre and foam hold a little more heat. If you sleep hot, check the Breathability bar on each pillow.
Step 5
On a soft mattress your shoulder sinks in, so you need less pillow. On a firm mattress you need more.
Step 6
Queen pillows (20" x 30") suit most beds. King pillows (20" x 36") are longer, so two fill the width of a King mattress. For a hotel look, use four: two lower-cost pillows in front, dressed in decorative shams.
Fill guide
The fill decides how soft a pillow feels, how well it holds your head up and how cool it sleeps.
The Down Pillow
Down is the soft cluster under a bird's outer feathers, with no quill. It's light, breathable and squashes down easily, for the softest, most luxurious hotel feel. Ours is 625 fill power white duck down.
The Down & Feather Pillow
Two chambers: a feather core for support and an outer layer of 550 fill power down for softness. It's the classic pillow feel you find in a good hotel, and it holds its shape better than down alone.
The Feather Pillow
Feathers have more body than down, so the pillow feels fuller and more supportive. A traditional pillow feel at a lower price.
The Adjustable Gel Pillow
Small pieces of gel-infused memory foam move around like down but support like foam. Because the fill is loose, you can take some out or add more to set the height and firmness. Extra fill is free at our store.
The Down Alternative Pillow
Hollofil fibre in a 100% cotton shell. Soft, plush, machine washable and no animal fill, at our lowest price.
Regular or Firm
Our Down & Feather and Feather pillows come in Regular and Firm. Firm has more fill, so it sits higher and feels firmer, which suits side sleepers. The materials are the same.
Pillowcases
Our pillowcases come as a pair, in cotton sateen, cotton percale or flax linen.
Cotton sateen pillowcases300 thread count, long-staple Egyptian cotton. Silky smooth with a soft sheen.From $35 · Shop sateen pillowcases
Cotton percale pillowcasesCrisp, matte cotton percale in white.From $29 · Shop percale pillowcases
Flax linen pillowcases100% European flax from France. The most breathable, and never needs ironing.From $99 · Shop linen pillowcases
Mattress + bedding
Buy any Dozy mattress and get 20% off pillows, duvets and sheets in the same order. Applied automatically in your cart. No code needed.
20% off applies to pillows, duvets and sheets bought in the same order as a mattress.
Quality and care
Certified
Our down and feather pillows are Downmark® certified. Downmark® is the Down Association of Canada's certification: the fill is lab tested to match its label. Every Dozy pillow is also certified to STANDARD 100 by OEKO-TEX®.
Down quality
Fill power, often called loft, is how much space one ounce of down fills. Bigger clusters mean a lighter, fluffier, more breathable fill. It describes the quality of the down, not how high or firm the pillow is.
Care
Fluff down and feather pillows every day and keep them in a pillowcase. For a full clean, take them to a professional cleaner.
The Down Alternative Pillow is machine washable. The Adjustable Gel Pillow's zip cover comes off to wash; hand wash the fill.
Downmark® certified down and feather. Every pillow is OEKO-TEX® Standard 100 certified.
Bought the Adjustable Gel Pillow? Pick up extra fill at our store for free.
No fake sales and no inflated prices. Just 20% off bedding when you buy a mattress.
Try every pillow at 290 Queen St W. Mon to Fri 11am to 7pm, Sat 12pm to 6pm.
Get directions →What Toronto shoppers ask us most about choosing a pillow.
A pillow with enough fill to bridge the gap between your ear and the mattress, so your head stays level with your spine. Our top picks are The Adjustable Gel Pillow, which you can set to your exact height, and The Down & Feather Pillow in Firm, which has more fill than the Regular.
A soft, thin pillow that lets you lie almost flat. Lying face down, your head is turned to one side. A soft pillow can tuck under that side of your head and shoulder, which takes pressure off your neck so you don't have to turn your head all the way. A pillow that's too firm or too full lifts your head and arches your back, which strains your lower back. The Down Pillow is our softest. The Down & Feather Pillow and The Feather Pillow in Regular also work well, and The Down Alternative Pillow is a soft, plush option on a budget.
A medium pillow that supports the curve of your neck without pushing your chin forward. Try The Adjustable Gel Pillow, or The Down & Feather Pillow or The Feather Pillow in Regular.
Because you can change it. It's filled with shredded gel-infused memory foam inside a washable zip cover and arrives on the firm side. Unzip it and take fill out for a softer, lower pillow, or add fill for more height, until it suits your body, your mattress and how you sleep. Need more fill? We give it to you for free at our store.
Most good hotels use down and feather pillows: soft and squishy on top, with enough support underneath to hold your head. That's the classic pillow feel of The Down & Feather Pillow. For the softest, most luxurious hotel feel, choose The Down Pillow.
Down is softer, lighter and more breathable. Feathers have more body, so they feel fuller and more supportive, and they cost less. A down and feather pillow gives you both: a feather core for support, wrapped in down for softness.
Firm has more fill. The materials are the same; the extra fill makes the pillow higher and firmer, which suits side sleepers. Regular is softer and lower, for stomach and back sleepers.
Fill power, often called loft, is how much space one ounce of down fills. Bigger clusters mean a lighter, fluffier, more breathable fill. It describes the quality of the down, not how high or firm the pillow is. Our Down Pillow uses 625 fill power down and our Down & Feather Pillow 550.
The Down Pillow is the most breathable pillow we sell. Natural down and feathers let heat and moisture escape, so The Down & Feather Pillow and The Feather Pillow are good choices too.
A lot of high-end beds have four: two good pillows to sleep on, plus two lower-cost pillows in front, dressed in decorative shams. The Down Alternative Pillow is perfect for those.
Queen pillows are 20" x 30" and suit most beds. King pillows are 20" x 36", so two fill the width of a King mattress. The Adjustable Gel Pillow and The Down Alternative Pillow come in standard Queen only.
Fluff down and feather pillows every day and keep them in a pillowcase. For a full clean, take them to a professional cleaner. The Down Alternative Pillow is machine washable. The Adjustable Gel Pillow's zip cover comes off to wash; hand wash the fill.
Yes. Every pillow is at our store at 290 Queen St W. Lie down on a mattress with each one and see which keeps your head level with your spine.
No. Our prices stay the same every day. The one deal we offer: 20% off pillows, duvets and sheets when you buy them with a mattress, applied automatically in your cart.
