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Dozy

4 Reasons Why You Should Avoid Conventional Retailers

By | Dozy | No Comments

Buying a mattress can be confusing, time consuming and costly especially if you choose the wrong one. The only plus we give to a conventional retail mattress outfit, is the fact they encourage people to try them before they buy. Let’s get into it and see four different reasons why conventional retailers just suck!

#1 – Dis-Honest Pricing

Have you ever seen a mattress sale claim up to 70% off maybe even 80%? Well believe me they are out there, and it really is a lie. Mattress tech doesn’t change, they don’t expire like milk or eggs, they don’t go out of style. Big retailers know its hard to get people excited, so they mark the beds up drastically high, and then drop the prices roughly, once every two weeks for a big sale. Unfortunately when you get there you will realize it is actually quite a challenge to buy the bed that’s on sale because no one will want to sell it (less commission).

#2 – Never Selling the Sale

Most sales people when you walk into a store, realize you are there because you saw some kind of promotion on T.V. or your radio, maybe even a sign. The last thing the sales people want to do is actually sell you the bed you came to look at. They will fight tooth and nail to up-sell you, sometimes they would rather loose the sale than actually write up a reasonably priced mattress. And usually the mattress that actually is on sale isn’t even that great of a price.

#3 – BS Baffles Brains

Mattress technology hasn’t changed in a long long time, and until we are floating in a chamber of goo, like something you see in Starwars, we probably won’t see anything change. Without fail big companies everywhere try their best to come out with new and improved or refined products, however most are just sad gimmicks. Take the “coil in coil” which came out in the early 2000’s. The big manufacturers decided to put a pocket coil inside another bigger pocket coil, they charged over the thousands for this type of mattress. If you can just imagine that for a moment you could probably come to your own realization of how pointless that really was. Our recommendation; stick to the basics and try not to pay attention to things you have never heard of before!

#4 – More Options Than Cars

There are a lot of options when it comes to mattress buying. What you will notice is they all start to feel the same. There actually is a big stand alone reason to this and is somewhat how The Dozy Team realized we could capitalize. When you walk into a retail store you see about 30 different mattress and numerous different brands. Each brand of mattress will only have a limited floor space, roughly 3-5 beds. All of these companies want their mattresses to sell of course, so on the sales floor you normally only find medium firm mattresses, the customer preferred favorite. Yes there are people who like their bed to be really soft and some people like it really firm, but the majority oddly enough find comfort somewhere in the middle. We noticed this and that is where we get our three bed set up from, because now we don’t need to use space to put the other 27 different models, and we sell mattresses that the majority of people really do love sleeping on.

4 Reasons to choose Dozy

By | Dozy | No Comments

In a world where mattress review websites are owned by other mattress companies, and where the majority of mattress brands we see today all claim THEIR foam mattress is the best; We have made it easy to understand why we are your best choice.

Locally manufactured in Toronto

Dozy mattresses are manufactured locally in Toronto reducing long haul shipping costs and reducing our ecological foot print.

We Have an Option For Everyone

We understand that everyone has different needs, the two biggest needs when it comes to a mattress are physical and financial needs. Our line of mattresses will not only provide a mattress that fits your budget and saves you money, but also provide you with a comfort that is preferred by you and not the brand selling them.

We have a showroom in Toronto

Many modern mattress companies are forcing you to buy their mattress exclusively online, and if you don’t like it they throw it in a landfill. We have a showroom conveniently in the heart of downtown Toronto for anyone to come try our mattresses before purchase. If that doesn’t suit your fancy, you can still always purchase online.

We Don’t Compress our Mattresses

Compressing your mattress is a terrible idea. If you have ever had an issue with a sagging mattress you will know body weight alone, repeatedly laying down on a mattress will leave a mark. What’s the difference if your mattress comes wrapped up in a small cardboard box and has been sitting in a warehouse for 2-4 weeks, and how much life of the mattress do you really end up losing?

Why Dozy?

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Why Dozy you might ask? Dozy is a Canadian mattress company, designed and built by Canadians, for Canadians. Mattress buying has been a burden for many people. With so many options in terms of where to buy a mattress and then what to buy when you pick from the dozens of mattress stores around, the decision making process becomes cloudy.

With companies breaking into the industry selling rolled up beds stuffed in a card board box, mass produced and sent to your home through Fedex, and purchased online, we knew. It was a bad idea. But when we looked at what that brought to the table for customers everywhere, that being a simple medium to buying a mattress. We saw a great idea. We allow our customers to buy a mattress via the internet, there are a few key differences between us and our competition. Crushing a mattress degrades the foam, causing a loss in quality. Why not take the road of higher quality and just produce our mattresses locally. These companies offer free shipping but who does that benefit, customers in Toronto? NO! If it’s all free then the people in Toronto who are really local, would be paying for someones “free shipping” in BC, or Nunavut, or PEI.

The brilliance in that idea was truly the convenience and the ease you are given when buying the mattress. No more stores with sleazy salesmen, peering out the window, salivating as you walk from your car door into their clutches. No more trying 100 different beds at a time. Expert studies have shown that most people enjoy sleeping on a medium firm mattress, whether memory foam or pocket-coil or a hybrid which uses both. The only problem is these E-commerce mattress companies only offer memory foam, sometimes pocket coils (cause you can crush it) and they only offer one mattress (for the most part). That’s why at Dozy we have separated our mattresses as good better and best however they are all the customer preferred medium firm.

The Dozy mattresses are all at different price points. The High park is definitely our starter mattress, perfect for people who are just moving in, for the guest room, kids room, or even the cottage. The Yorkville is our gel memory foam mattress, which is our middle of the road mattress. This mattress is a great sleep surface. Using the cool gel to give you that cool comfort, while the other two types of foam underneath are able to give you the support and durability that any coil mattress can give. Finally the Rose dale which is our hybrid mattress, is our best seller and the type of mattress most people use in their master bedrooms. This is considered to be our best mattress due to its high customer satisfaction.

At the end of the day. There is a lot to know and even more to choose from. Try a Dozy mattress in your home for 125 nights and if you don’t like it you can utilize our comfort guarantee. Understand that your mattress has never been crushed in the name of convenient shipping, which ultimately comes at the cost of quality. And know that our staff of highly trained sleep experts are either a short click, drive, or phone call in helping you understand more about the industry and our mattresses. Dozy is not a middle man but a source of Canadian made mattresses that come direct from the manufacturer, in Toronto, to your home to bring you a great night sleep.

The Way We Save

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Too often do people walk in to big box retailers just to either get taken advantage of or not be treated with respect for trying to save money. We have set out on a mission to give customers clarity and a good nights sleep. We bring you the 5 ways Dozy is saving you money compared to the next online retailer, big box store, or hole in the wall mattress store.

We Make Them in Toronto

 We both produce and sell Dozy in our favorite city Toronto. We don’t need to pay any crazy shipping fees for our Dozy’s to reach you from overseas.

We Got Rid of the Middle Man

Dozy mattresses are only sold on our website and our official downtown Toronto showroom where we skip out on the high sales commissions.

Direct From the Factory

Dozy mattresses are shipped directly from the factory to your house. That means we don’t pay for expensive warehouses.

Low Overhead

With a Streamlined approach we have eliminated the fancy stores and gigantic warehouses.

Built To Last

Our mattresses are built to last. Instead of paying big bucks to change your mattress every 5 years, ours come with a comprehensive 10 year warranty.