Buying a mattress can be confusing, time consuming and costly especially if you choose the wrong one. The only plus we give to a conventional retail mattress outfit, is the fact they encourage people to try them before they buy. Let’s get into it and see four different reasons why conventional retailers just suck!
#1 – Dis-Honest Pricing
Have you ever seen a mattress sale claim up to 70% off maybe even 80%? Well believe me they are out there, and it really is a lie. Mattress tech doesn’t change, they don’t expire like milk or eggs, they don’t go out of style. Big retailers know its hard to get people excited, so they mark the beds up drastically high, and then drop the prices roughly, once every two weeks for a big sale. Unfortunately when you get there you will realize it is actually quite a challenge to buy the bed that’s on sale because no one will want to sell it (less commission).
#2 – Never Selling the Sale
Most sales people when you walk into a store, realize you are there because you saw some kind of promotion on T.V. or your radio, maybe even a sign. The last thing the sales people want to do is actually sell you the bed you came to look at. They will fight tooth and nail to up-sell you, sometimes they would rather loose the sale than actually write up a reasonably priced mattress. And usually the mattress that actually is on sale isn’t even that great of a price.
#3 – BS Baffles Brains
Mattress technology hasn’t changed in a long long time, and until we are floating in a chamber of goo, like something you see in Starwars, we probably won’t see anything change. Without fail big companies everywhere try their best to come out with new and improved or refined products, however most are just sad gimmicks. Take the “coil in coil” which came out in the early 2000’s. The big manufacturers decided to put a pocket coil inside another bigger pocket coil, they charged over the thousands for this type of mattress. If you can just imagine that for a moment you could probably come to your own realization of how pointless that really was. Our recommendation; stick to the basics and try not to pay attention to things you have never heard of before!
#4 – More Options Than Cars
There are a lot of options when it comes to mattress buying. What you will notice is they all start to feel the same. There actually is a big stand alone reason to this and is somewhat how The Dozy Team realized we could capitalize. When you walk into a retail store you see about 30 different mattress and numerous different brands. Each brand of mattress will only have a limited floor space, roughly 3-5 beds. All of these companies want their mattresses to sell of course, so on the sales floor you normally only find medium firm mattresses, the customer preferred favorite. Yes there are people who like their bed to be really soft and some people like it really firm, but the majority oddly enough find comfort somewhere in the middle. We noticed this and that is where we get our three bed set up from, because now we don’t need to use space to put the other 27 different models, and we sell mattresses that the majority of people really do love sleeping on.